Case Studies

Challenge

Needed aggressive scaling of advertising spend while maintaining healthy returns in a competitive supplement category.

Strategy

Scaled advertising budget strategically from $70K to $200K in a single month, optimizing spend allocation across campaigns to maintain strong ROAS throughout the scaling period.

Results

• +Reached $2.5M in total sales
• +$351K increase year-over-year
• +Scaled ad spend from $70K to $200K in one month
• +Maintained strong ROAS throughout aggressive scaling

Challenge

The brand's primary product had a rating below 3.5 stars, limiting market competitiveness and visibility.

Strategy

Focused on penetrating feasible market segments to enhance sales velocity, boost conversion rates, and compete in more demanding niches.

Results

• +77% year-over-year sales increase
• +ROAS peaked at 4.2 (improved from 2.72)
• +Ad sales doubled in months 2-3 with only 20% budget increase
• +Overall sales growth averaged 20% vs previous year

Challenge

A new entrant struggling with market entry and visibility in a competitive niche.

Strategy

Implemented granular single-keyword campaign approach to maximize bid control and visibility, leveraging the niche's favorable CPC environment.

Results

• +326% ad sales increase in the first month
• +Additional 55.3% growth in the second month
• +Effective market entry through strategic pricing and niche positioning

Challenge

Product marketing and market launch difficulties in a saturated premium appliance space.

Strategy

Developed targeted advertising and positioning strategy to differentiate the brand and capture market share during launch.

Results

• +Successful product launch in competitive category
• +Established brand presence and initial sales velocity

Challenge

Managing channel strategy and budgets across three separate brands as the sole ads owner.

Strategy

Led company-wide data migration and automation; built Domo reporting to drive performance visibility and operational efficiency.

Results

• +30%+ YoY growth across all three brands
• +Reduced costs by more than 50%
• +Built automated reporting infrastructure